

The three-part series will begin with a macro-overview of changing patterns of work and migration, followed by an examination of communities where the strategy has been successfully implemented, and conclude with a discussion of how the strategy could be implemented in Walton County as part of the county’s overall master plan. This symposium will examine the potential implementation of such a strategy in Walton County. Could talent become the driving force of economic development in Walton County? Has the Great Reshuffling from urban areas to more rural areas already begun? Many of these new residents are remote workers from large cities in Texas and the Southeast.

The schools have seen an increase of over 3,000 students and the population has almost doubled since the last census. Walton County is the fastest growing county in the state of Florida and the sixth fastest growing county in the nation. Where talent goes, so does economic development. Talent becomes the driving force of development. The Zoom model emphasizes luring talent and investors to accelerate economic development. The traditional model emphasizes luring companies to move to your county to promote economic development. “Zoom Towns” offer a competing model of economic development.

In response to this, a number of communities have decided to proactively attract these individuals by providing infrastructure and amenities that facilitate remote work. As people discovered they could work from anywhere, they began to relocate to places with characteristics they found more appealing than their existing location, which has generally meant moving from a larger metropolitan area to a smaller town.
